The Definitive Guide to the Difference Between Sales and Marketing and Why It Matters

Written by Marc Parham, CAPBuilder Network Group,

Written by Marc Parham, CAPBuilder Network Group,

Introduction: What is the Difference Between Sales and Marketing? And Why Does it Matter?

Marketing is the process of planning, executing, and analyzing the impact of any form of communication that is designed to create a favorable impression (or perception) to help a company’s products or services.

Sales are the process of persuading potential customers to buy your product or service. Salespeople are often responsible for closing deals, but they can also be involved in marketing and advertising.

Sales: The Art of Persuading

Sales is an art form, and it’s challenging to get into. Salespeople are constantly faced with rejection, but they need to be able to persuade people to succeed.

Sales is a numbers game. You have to find the right person, ask them the right questions, and then ask for the sale. It may sound easy enough, but it’s not always simple, and you can’t just go up to someone and say “buy this!”

It takes at least an average of eight (8) touches in today’s digital marketing world to close a sale.

That means developing a campaign strategy with engaging content to keep reaching out to your potential and existing customers.

Marketing: The Science of Selling

Marketing is the process of promoting products or services to consumers. It is one of the most important aspects of any business because it determines how successful a company will be.

Marketing is a science that has evolved over time as technology has changed and consumer needs have grown. The modern marketing world means that businesses can reach more people than ever before, but they also need to be more creative to stand out from the crowd.

While marketing has always been important, it is now more critical than ever before because consumer needs have changed so much in recent years and companies need to keep up with these changes if they want their business to succeed.

Conclusion: What are you doing to sell your products and services?

Most of you without a doubt are doing a little bit of both. The only issue is that you are doing it organically, without a real strategy. Strategy is key to the success of any type of marketing and sales agenda. Your websites and social media accounts are the base of the overall strategy. You must be more focused to really identify the right customers. Click here to schedule a complimentary session do discuss your current marketing and sales efforts. We can help you laser focus your marketing and sales strategy.

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