The Definitive Guide to the Difference Between Sales and Marketing and Why It Matters

Written by Marc Parham, CAPBuilder Network Group,

Introduction: What is the Difference Between Sales and Marketing? And Why Does it Matter?

Marketing is the process of planning, executing and analyzing the impact of any form of communication that is designed to create a favorable impression (or perception) in order to help a company’s products or services.

Sales are the process of persuading potential customers to buy your product or service. Salespeople are often responsible for closing deals, but they can also be involved in marketing and advertising.

Sales: The Art of Persuading

Sales is an art form and it’s not easy to get into. Salespeople are constantly faced with rejection, but they need to be able to persuade people in order to succeed.

Sales is a numbers game. You have to find the right person, ask them the right questions, and then ask for the sale. It may sound easy enough but it’s not always simple and you can’t just go up to someone and say “buy this!”

It today’s digital marketing world it takes at least an average of eight (8) touches to close a sale.

That means developing a campaign strategy with engaging content to keep reaching our to your potential and existing customers.

Marketing: The Science of Selling

Marketing is the process of promoting products or services to consumers. It is one of the most important aspects of any business because it determines how successful a company will be.

Marketing is a science that has evolved over time as technology has changed and consumer needs have grown. The modern world of marketing means that businesses are able to reach more people than ever before, but also that they need to be more creative in order to stand out from the crowd.

While marketing has always been important, it is now more important than ever before because consumer needs have changed so much in recent years and companies need to keep up with these changes if they want their business to succeed.

Conclusion: What are you doing to sell your products and services?

Most of you without a doubt are doing a little bit of both. The only issue is right now you are doing it organically, without a real strategy. Strategy is key to the success of any type of marketing and sales agenda. Your websites and social media accounts are the base of the overall strategy. You must be more focused to really identify the right customers. Click here to schedule a free session do discuss your current marketing and sales efforts. We can help you laser focus your marketing and sales strategy.



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