Written by Marc Parham, Small Business Expert, www.marcparham.com
When you first start your business, your target marketplace can look as vast as the ocean. Once you start marketing, you will need to dive below the surface and instead of seeing a massive expanse of blue water, you start to see different communities, and a huge network of different connections. To market more effectively, you first need to understand your customers and target markets. But that can be tough.
This article will go over 4 ways to reach your target customer.
Step 1 – Start early
The earlier you start marketing your business, the longer your target audience will have known you. Start early and build a relationship with your target market that forms an image of reliability, and honesty and people will respond by trusting your business to live up to its image.
Step 2 – Know the difference between target market and target customer
Target customers are different than your target market, and you should really know both. Your target market refers to the area (geographic or otherwise) that you will serve, while your target customers are the people who are most likely to purchase your product. In the world of marketing, determining who these people are normally comes down to a combination of demographics and understanding their needs.
Step 3 – Know your market
Invest on building a strong web presence: Utilize social media, organic Google ranking (SEO), blogs, informative websites/microsites, and so on. If your target market is using social media in their daily lives, it makes complete sense to be there too.
Marketing your business can sometimes be a very difficult undertaking but it has to happen to grow your business.
Go to www.meetwithmarc.com to schedule your free virtual coaching session to learn how we can help you grow your business.